Guides to the outbound stack, for people who sell without a sales department.
Five long guides so far, on the tools a solo founder, freelancer or small agency uses to find prospects, reach their inbox and keep track of replies. Each one is put together from the vendors’ own pricing pages and help centers and the mailbox providers’ published rules. Prices carry the month they were checked, and every guide ends with its sources.
Research and experience are kept apart. When a tool has been tried first-hand, those notes sit in their own dated box and are never mixed into the researched text. The editorial policy explains the rest.
- Guides
- 5
- Last updated
- Sources listed
- 123
Start here
The Solo Founder’s Cold Outreach Stack (2026): From Lead List to Booked Meeting
The five layers of a modern outbound stack, how they connect, three example stacks with itemized monthly costs, and the order to set everything up.
Index
-
Cold Email Deliverability in 2026: Domains, Authentication, Warmup and Sending Limits
A practical setup guide to cold email deliverability: secondary domains, SPF, DKIM and DMARC, the Gmail, Yahoo and Outlook.com sender rules, warmup, sending volumes, list hygiene and monitoring.
-
Instantly vs lemlist (2026): Pricing, Deliverability Features and Which to Choose
Instantly sells flat plans with unlimited email accounts; lemlist prices email by volume and multichannel by seat. Here’s what each costs as of September 2026 and which one fits your team.
-
Apollo.io Pricing Explained (2026): Plans, Credits and When It’s Worth Paying
What Apollo’s four plans cost in September 2026, what one credit buys (1 per email, 8 per phone number), why unused credits matter, and when paying beats the free plan.
-
Close vs Pipedrive (2026): Which CRM Fits a Small Outbound Team?
Close bundles calling, SMS and multi-step follow-up; Pipedrive is cheaper to automate and built around the deal pipeline. Here’s how to choose for a 1-10 person outbound team.